Featured Articles From the Newsletter This Week

Scott’s Thoughts: The Key to Better

“The thing is, it’s very easy to be different, but very difficult ...

Make Magic with Google Add-ons

You might not be tapping into the full power of your Google ...

Great Read Roundup: Leads, Odd Holidays, & Starter Homes

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in ...

Other Recent Articles from Previous Issues

The Power of Praise-Based Marketing

Have you ever noticed that though the internet gives people a free forum to express their ideas and opinions 9 times out of 10, they use it to complain? If you want to differentiate yourself online, one of the easiest ways is to use it as a channel for praise. Praise what you like and [...]

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The Closing Word: Ambit

This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you an example of how to use it. This week’s closing word: ambit Pronounced: (AM-bit) Noun: an area in which something acts or operates or has power or control From Vocabulary.com: “The origins [...]

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Scott’s Thoughts: Dealing with Denial

“We swallow greedily any lie that flatters us, but we sip only little by little at a truth we find bitter.” -Denis Diderot, French philosopher, art critic, and writer. According to the Mayo Clinic, denial is “a coping mechanism that gives you time to adjust to distressing situations.” Short-term denial can cushion the blow, but [...]

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Tricky Business? FSBO Buying and “As Is” Selling

Every once and awhile you’ll come across a client who falls a little outside the norm when it comes to buying or selling a home. It can be useful to have materials at hand to help them understand their situation. My Real Helper recently released two pieces covering “On Buying from FSBOs” and “Selling a House As-Is.” The [...]

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Great Read Roundup: Perspectives for Personal Empowerment

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Inversion: The Crucial Thinking Skill Nobody Ever Taught You (10 minute read) Why it matters: To improve your critical [...]

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Managing the Perils of Autocomplete

Have you ever sent a contact to the wrong person because of your email client’s autocomplete function? Do you have an embarrassing web address in your location bar’s autocomplete you wish you could delete? Have you ever sent an accidentally inappropriate text message thanks to autocorrect? These are all outcomes from the dangerous convenience of [...]

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The Closing Word: Toponym

This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you an example of how to use it. This week’s closing word: toponym Pronounced: (TOP-uh-nimm) Noun: the name by which a geographical place is known From Vocabulary.com: “Words beginning with topo usually have to do [...]

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Scott’s Thoughts: Diversity is Genius

“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” -Albert Einstein, German-born theoretical physicist. I love the insight in this Einstein quote. It so elegantly describes a common problem: People often evaluate others by the wrong [...]

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The Best Video Email for Real Estate?

“Email is dead! Long live email!” It seems like every few years, someone decrees that email will soon be replaced by any number of messaging platforms, and yet year-after-year people continue to rely on email for forging connections and maintaining loyalty. While it’s important to try and meet your customers where they are, be it [...]

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Great Read Round-up: Remodeling Spotlight

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Remodeling Your Kitchen? The Most Popular Appliances, Finishes, and Flooring (6 minute read) Why it matters: The kitchen is [...]

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