Featured Articles From the Newsletter This Week

Scott’s Thoughts: Trimming Nonessentials

“Besides the noble art of getting things done, there is the noble ...

Screen Sharing Fast with Join.me

Have you ever wished you could temporarily share what you’re seeing on ...

Great Read Roundup: Invest in Design

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in ...

Other Recent Articles from Previous Issues

Four Free Report Ideas to Generate Web Leads

What sort of incentive transforms visitors to your website into leads? The promise of a monthly newsletter is hardly an incentive these days to entice someone to fill out a form. Permission to email someone on a regular basis must be earned, and if you hope to earn that trust, you need to provide visitors [...]

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The Closing Word: Wile

This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you an example of how to use it. This week’s closing word: wile Pronounced: (while) Noun: the use of tricks to deceive someone (usually to extract money from them) From Vocabulary.com: “Language experts [...]

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Scott’s Thoughts: The Key to Better

“The thing is, it’s very easy to be different, but very difficult to be better.” -Jony Ive. Chief Design Officer (CDO) of Apple Inc. Differentiation is a hot topic for agents who feel the pressure to stand out from competitors in their market. Gimmicks are commonplace, and sometimes the desire for differentiation is so strong [...]

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Make Magic with Google Add-ons

You might not be tapping into the full power of your Google account if you’re not using Google Add-ons. Google Add-ons allow you to perform some truly handy tasks leveraging the Google Apps Script language. For example, there are Google Add-ons which allow you to: Send rich-text HTML emails with personalized attachments and email tracking to [...]

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Great Read Roundup: Leads, Odd Holidays, & Starter Homes

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. 5 Unconventional Ways to Find Motivated Seller Leads (6 minute read) Why it matters: Drumming up leads is the [...]

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The Power of Praise-Based Marketing

Have you ever noticed that though the internet gives people a free forum to express their ideas and opinions 9 times out of 10, they use it to complain? If you want to differentiate yourself online, one of the easiest ways is to use it as a channel for praise. Praise what you like and [...]

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The Closing Word: Ambit

This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you an example of how to use it. This week’s closing word: ambit Pronounced: (AM-bit) Noun: an area in which something acts or operates or has power or control From Vocabulary.com: “The origins [...]

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Scott’s Thoughts: Dealing with Denial

“We swallow greedily any lie that flatters us, but we sip only little by little at a truth we find bitter.” -Denis Diderot, French philosopher, art critic, and writer. According to the Mayo Clinic, denial is “a coping mechanism that gives you time to adjust to distressing situations.” Short-term denial can cushion the blow, but [...]

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Tricky Business? FSBO Buying and “As Is” Selling

Every once and awhile you’ll come across a client who falls a little outside the norm when it comes to buying or selling a home. It can be useful to have materials at hand to help them understand their situation. My Real Helper recently released two pieces covering “On Buying from FSBOs” and “Selling a House As-Is.” The [...]

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Great Read Roundup: Perspectives for Personal Empowerment

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Inversion: The Crucial Thinking Skill Nobody Ever Taught You (10 minute read) Why it matters: To improve your critical [...]

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