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Calculating Metrics that Matter for Sustainable Growth

Do you know how to scale your business sustainably? Are you tracking metrics like CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value)? If you’ve never heard of these metrics, or are curious how you might improve your ability to evaluate a path towards sustainable growth, take the time to check out this piece in [...]

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The Ways Realtors Thrive in Winter

Winter often gets a bad rap as a notoriously difficult time to sell houses, but according to some this is more myth than reality. While seasonal slumps are real for many, there are some things you can do to give yourself a little edge when the days grow short and the odds grow long. The [...]

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Thank You Notes, Reusing Older Buildings, & Keeping Your Home Holiday Safe

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. The Art of the Thank You Note (aka Your Mom was Right Again) (7 minute read) Why it [...]

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25 Clever Real Estate Ads That Convert Like Crazy

There’s a lot of talk about what makes a good real estate ad, how agents brand themselves, and ways to generate leads from marketing, but seldom do we get to see a collection of compelling examples together. This piece corrals 25 ads spanning a variety of media, from video to print, and is well worth saving for [...]

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Organizing Rules, Critters in Your Home, & Superparent Agents

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. 16 Incredibly Useful Rules for an Organized Home (6 minute read) Why it matters: Habits are powerful little engines [...]

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Helicopter Agents, Netflix Secrets, & Smart-Home Abusers

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. It’s Not Your Call: Remember to Let Your Clients Speak for Themselves (8 minute read) Why it matters: It’s [...]

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Scott’s Thoughts: Permission to Specialize

“Clarity about what matters provides clarity about what does not.” Cal Newport, From “Deep Work: Rules for Focused Success in a Distracted World” What would you say are the most important, productive aspects of your role as a real estate agent? I bet if you asked a hundred agents what they thought were the most [...]

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Reasons for the Move, Rust Belt Trends, & Contractor Wisdom

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Behind Every Move Is a Story (10 minute read) Why it matters: You may think you have the reasons [...]

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Shifting Markets, G.R.E.A.T Agents, & Mold Management

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Small Signs the Market May Be Shifting (10 minute read) Why it matters: Is there an ever-so-subtle change in [...]

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MLS Photos, Fall Buyers, & Avoiding the Outbid

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. MLS Photos – The Importance of Hiring a Professional (6 minute read) Why it matters: We’ve all had a [...]

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