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Optimizing Your Zillow Profile

Love them or hate them, Zillow is a behemoth presence for home buyers and sellers. There’s no sense in pretending otherwise. With that in mind, you should make the most of your participation in the site, and a good place to start is with your profile. The recent article, “How to Optimize Your Zillow Profile” [...]

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Dress Up Your Feed with Phonto

A picture may be worth a thousand words, but sometimes you need to add a few more, especially when you’re adding photos to your social media feeds. Phonto is a simple app which lets you quickly add text to your photos, right from your smartphone. What makes Phonto so great is that its design tools [...]

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Great Read Roundup: Facebook Reality Check, Home Affordability, & 10-Year Maintenance

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Are You Using Social Media or Being Used By It? (7 minute read) Why it matters: In real estate [...]

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Build Your First Chat Bot with Chatfuel

Capturing leads and responding to prospects’ questions in a timely manner should be easier with the variety of online messaging tools available. But what if you didn’t have to respond to them at all? What if you had a bot who could do most of the heavy lifting for you? Chatfuel is a platform designed to [...]

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Great Read Roundup: Off the Beaten Path

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. The Flaws a Nobel Prize-winning Economist Wants You to Know About Yourself (9 minute read) Why it matters: Richard [...]

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Facebook Ad Targeting Tutorial for Real Estate

Been wondering how to use Facebook’s deep knowledge of its user base to target ads specifically for new listings? Check out this simple tutorial from Realtors Property Resource: http://blog.narrpr.com/tips/facebook-ad-campaign-its-all-about-the-audience/ From the article: “Facebook, one of the most reliable mechanisms for narrowly targeted advertising campaigns, reports that, when compared to the average online reach of 38%, [...]

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Free Your Mind from the Facebook Feed

Here’s an interesting browser plug-in we thought those of you addicted to social media might appreciate. Break your Facebook addiction with “News Feed Eradicator.” From the plug-in description page: “Do you often want to check Facebook, and then find yourself disappearing for hours as you are consumed by the bottomless pit that is the News Feed? [...]

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Realtor Safety Applies Online, Too

Be a safe agent! Tips to remember for protecting yourself online and off.

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How to Save Your Instagram Photos

Instagram has become an incredibly powerful platform for building connections, generating leads, and keeping your profile high in the community. A carefully curated feed can be a boon to your business and your friendships. So how do you save all that hard work you’ve put into your feed? You probably have some shots way, way [...]

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Great Read Roundup: Tracking Disruption

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Zillow CEO: Redfin ‘a threat to organized real estate’ (6 minute read) Why it matters: Know much about Redfin? [...]

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