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Great Read Round-up: Bidding Wars, Kitchen Upgrades, & Social Strategy

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Which Bidding War Strategies Are Most Effective? (4 minute read) Why it matters: ”This data-driven look at what influences [...]

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Fish Free Images from Pixabay

Creating engaging posts for your real estate business online requires more than a little visual flair, and as our readers know, we’re always on the lookout for free graphic resources you can turn into infographics, backgrounds for quotes, and stand-out social media shares. While we’re big fans of Unsplash (and frequently use it for Tuesday Tactics), we’ve [...]

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Design Killer Real Estate Graphics with Canva

Flyers, presentations, Facebook covers, blog graphics, business cards, posters, invitations… they all require some level of design skill. While expensive design software packages have gotten cheaper, they haven’t come with the ability to design great looking material. Canva is a free online tool designed to help you quickly create gorgeous graphics for a wide range of [...]

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Optimizing Your Zillow Profile

Love them or hate them, Zillow is a behemoth presence for home buyers and sellers. There’s no sense in pretending otherwise. With that in mind, you should make the most of your participation in the site, and a good place to start is with your profile. The recent article, “How to Optimize Your Zillow Profile” [...]

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Dress Up Your Feed with Phonto

A picture may be worth a thousand words, but sometimes you need to add a few more, especially when you’re adding photos to your social media feeds. Phonto is a simple app which lets you quickly add text to your photos, right from your smartphone. What makes Phonto so great is that its design tools [...]

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Great Read Roundup: Facebook Reality Check, Home Affordability, & 10-Year Maintenance

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Are You Using Social Media or Being Used By It? (7 minute read) Why it matters: In real estate [...]

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Build Your First Chat Bot with Chatfuel

Capturing leads and responding to prospects’ questions in a timely manner should be easier with the variety of online messaging tools available. But what if you didn’t have to respond to them at all? What if you had a bot who could do most of the heavy lifting for you? Chatfuel is a platform designed to [...]

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Great Read Roundup: Off the Beaten Path

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. The Flaws a Nobel Prize-winning Economist Wants You to Know About Yourself (9 minute read) Why it matters: Richard [...]

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Facebook Ad Targeting Tutorial for Real Estate

Been wondering how to use Facebook’s deep knowledge of its user base to target ads specifically for new listings? Check out this simple tutorial from Realtors Property Resource: http://blog.narrpr.com/tips/facebook-ad-campaign-its-all-about-the-audience/ From the article: “Facebook, one of the most reliable mechanisms for narrowly targeted advertising campaigns, reports that, when compared to the average online reach of 38%, [...]

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Free Your Mind from the Facebook Feed

Here’s an interesting browser plug-in we thought those of you addicted to social media might appreciate. Break your Facebook addiction with “News Feed Eradicator.” From the plug-in description page: “Do you often want to check Facebook, and then find yourself disappearing for hours as you are consumed by the bottomless pit that is the News Feed? [...]

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