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iBuyers, Affordable Housing, & Best Business Card Designs

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Quick Cash for Homes: How iBuyer Programs are Changing the Real Estate Industry (8 minute read) Why it [...]

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Everything’s Picture Perfect with Box Brownie

Photo retouching used to be an expensive, time-consuming process which seldom made it practical for agents dealing with a large number of listings. While you might have had paid to have your headshot refined back in the day, there was no way you could budget for transforming subpar property pics. Then came along Photoshop, and [...]

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25 Clever Real Estate Ads That Convert Like Crazy

There’s a lot of talk about what makes a good real estate ad, how agents brand themselves, and ways to generate leads from marketing, but seldom do we get to see a collection of compelling examples together. This piece corrals 25 ads spanning a variety of media, from video to print, and is well worth saving for [...]

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Tune Up Your Photos with Snapseed

Do you follow someone on Instagram whose photos just look incredible every time? Do you wonder how they make those photos leap out in your feed? They’re not using a special camera. In fact, they’re probably using the very same phone you have in your pocket right now. Their secret weapon? The photo editing software [...]

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Get Smart About Social with Katie Lance

There’s a virtual avalanche of social media advice out there for business, but no one quite breaks it down for real estate as helpfully as Katie Lance. Katie covers a wide array of topics for multiple platforms, including Instagram, Facebook, and LinkedIn. Her advice isn’t boilerplate– it’s highly specific and nuanced, hallmarks of someone who actively [...]

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Who Names Neighborhoods in the Internet Age?

Neighborhood names are a touchy topic, especially with developers, real estate agents, and long-time residents of a community. While you might think the name of a neighborhood is controlled by the people who live, work, and play there, the digital age is changing all of that. A recent article in the New York Times highlights how mapping services [...]

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Video Marketing, Good Neighbors, & Home Improvement Scams

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Where Agents Go Wrong With Video Marketing (7 minute read) Why it matters: Video is some of the most [...]

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Spot Fake Reviews with Fakespot.com

In an era where claims and counterclaims “fake news” abound, one thing is certain: If you read product reviews online, you are bound to encounter fake reviews. Fake reviews can be used to artificially boost sales or destroy competition. Sometimes they’re used dishonestly by bitter customers, and other times the “5-stars” are bestowed by employees [...]

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Instagram Influencers, #TransformationTuesday & Inside Sales Agents

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Instagram Influencer Marketing: Selling a Luxury Property (6 minute read) Why it matters: Instagram has fast become a social [...]

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Create Value with Video: Screencast-O-Matic

There are great advantages to using video in your real estate marketing efforts. The statistics prove it. More than 85% of homebuyers and sellers want to work with agents who use video. In fact, real estate listings with videos receive 403% more inquiries than those without. (Source: National Association of Realtors and AU Real Estate [...]

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