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Spot Fake Reviews with Fakespot.com

In an era where claims and counterclaims “fake news” abound, one thing is certain: If you read product reviews online, you are bound to encounter fake reviews. Fake reviews can be used to artificially boost sales or destroy competition. Sometimes they’re used dishonestly by bitter customers, and other times the “5-stars” are bestowed by employees [...]

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Instagram Influencers, #TransformationTuesday & Inside Sales Agents

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Instagram Influencer Marketing: Selling a Luxury Property (6 minute read) Why it matters: Instagram has fast become a social [...]

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Create Value with Video: Screencast-O-Matic

There are great advantages to using video in your real estate marketing efforts. The statistics prove it. More than 85% of homebuyers and sellers want to work with agents who use video. In fact, real estate listings with videos receive 403% more inquiries than those without. (Source: National Association of Realtors and AU Real Estate [...]

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Millennial Moves, Dumb Upgrades, & CRM Magic

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Where Are Millennials Moving — 2018 Edition (10 minute read) Why it matters: That’s right, folks, that generation with [...]

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Home Shopping Bliss, Owned by Zillow, & Lighting Trends

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. How to Agree on the Perfect Home With Your Spouse (5 minute read) Why it matters: Home hunting can [...]

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Internet Trends Report: 2018

Mary Meeker’s much-anticipated annual Internet Trends Report dropped last week, and we highly recommend you check it out. It is a comprehensive, data-driven, incredibly insightful look at the present state of the internet and the platforms which are rapidly remaking our world. You can view the slides online, or download a PDF of the report [...]

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How to Download All Your Instagram Photos

If you have hundreds or even thousands of photos stored in your Instagram feed, you may be wondering if there’s a way to backup your images or “free yourself” from Instagram, should you decide to change platforms. Maybe you don’t love that it’s a Facebook product. Maybe you don’t have duplicate copies of the photos [...]

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Writing Tips that Get Results Online

Despite the prevalence of video and popularity of image-based platforms like Pinterest and Instagram, mastering the art of writing for online audiences is still the #1 way to reinforce your authority and compel people to engage with your content. With this in mind, we’ve gathered up two crucial resources to help you improve the way [...]

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GDPR Compliance for Real Estate Agents

If you’re like most internet users, you’ve been receiving an onslaught of privacy notification emails from companies like Facebook, Instagram, Twitter, and the like. The driving force behind this is GDPR, the E.U.’s new General Data Protection Regulation, which became enforceable on May 25th. The reason U.S. companies are finding themselves rushing to comply with [...]

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Shoot Social Media Videos Simply with Ripl

Video is by far one of the most engaging forms of social media content. Unfortunately, traditional video production can be time consuming to shoot, edit, and upload. Who has time with all the other duties on your desk? Ripl is a new mobile app designed to simply the creation of quick, engaging social media video. It’s [...]

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