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Facebook Ad Targeting Tutorial for Real Estate

Been wondering how to use Facebook’s deep knowledge of its user base to target ads specifically for new listings? Check out this simple tutorial from Realtors Property Resource: http://blog.narrpr.com/tips/facebook-ad-campaign-its-all-about-the-audience/ From the article: “Facebook, one of the most reliable mechanisms for narrowly targeted advertising campaigns, reports that, when compared to the average online reach of 38%, [...]

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Free Your Mind from the Facebook Feed

Here’s an interesting browser plug-in we thought those of you addicted to social media might appreciate. Break your Facebook addiction with “News Feed Eradicator.” From the plug-in description page: “Do you often want to check Facebook, and then find yourself disappearing for hours as you are consumed by the bottomless pit that is the News Feed? [...]

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Realtor Safety Applies Online, Too

Be a safe agent! Tips to remember for protecting yourself online and off.

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How to Save Your Instagram Photos

Instagram has become an incredibly powerful platform for building connections, generating leads, and keeping your profile high in the community. A carefully curated feed can be a boon to your business and your friendships. So how do you save all that hard work you’ve put into your feed? You probably have some shots way, way [...]

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Great Read Roundup: Tracking Disruption

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Zillow CEO: Redfin ‘a threat to organized real estate’ (6 minute read) Why it matters: Know much about Redfin? [...]

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Shoot Better Photos with Apple’s New Tutorials

Want more exposure on Facebook, Instagram, and other social media platforms? Get better at taking photos. This is valuable not only for your listings, but for those times when you’re trying to produce great hyperlocal coverage of a neighborhood or new development. Apple recently created a website with all of their secrets for shooting better photos [...]

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Make Mock-ups Fast with PlaceIt.net

If you’re into a little DIY graphic design for your marketing or social media posts, you may find PlaceIt.net handy. PlaceIt allows you to quickly create mockups of your images on device screens, apparel, print collateral and more. It’s a great way to merge your branding with high-end stock photography in a wide variety of situations. Best [...]

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Scott’s Thoughts: For the Record

“It is so easy to be confrontational without being informative; indignant without being intelligent; impulsive without being insightful.” Neal A. Maxwell -Apostle of the LDS Church As our online and offline lives continue to merge in unexpected ways we face an interesting paradox: The more technology enables us to communicate, the more we feel pressure [...]

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Great Read Roundup: 3 Super Tutorials

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Boost Your Real Estate Listings on Facebook & Attract More Qualified Buyers and Sellers (6 minute read) Why [...]

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How to Add Panoramic Shots to Instagram

Your iPhone has the ability to create awesome panoramic photographs. These are great for capturing scenic property views or vibrant neighborhood scenes. Unfortunately, they look terrible when posted on Instagram. So how do you share those million-dollar sweeps on the most popular photo-sharing social platform? Try Instapan! From the app’s website: “Instapan is an easy-to-use iPhone [...]

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