Great Read Roundup: Selling Smarter


Image of Great Reads LogoAn ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

Ten Techniques for Building Quick Rapport With Anyone
(10 minute read)

Why it matters: Building rapport is the foundation of effective networking. This piece from Farnam Street summarizes the key findings of Robin Dreeke’s “It’s Not All About Me: Ten Techniques for Building Quick Rapport With Anyone.’ Dreeke is the lead instructor at the FBI’s Counterintelligence Training Center in all behavioral and interpersonal skills training, and his techniques are field-tested. Check it out if you want to hone your relationship-building skills.

The Sale that Won’t Close: Mystery Solved
(10 minute read)

Why it matters: While Andrew Sobel writes primarily for sales people involved with high-level corporate consulting, the advice he shares in this piece might as well apply to issues real estate agents face with clients. Check out the ten common problems which get in the way of closing the deal, and how you can remedy them.

This Is How To Be More Assertive: 3 Powerful Secrets From Research
(12 minute read)

Why it matters: Ever feel like you’re too passive? Do you find yourself agreeing to things you don’t want to do? Ever not ask people for help, then resent them for not helping you? Read this deep dive on how to be positively assertive. Free up your time, be more honest with your needs, and learn to enhance your selling skills.

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