Tag Archives: online marketing

Get Smart About Social with Katie Lance

There’s a virtual avalanche of social media advice out there for business, but no one quite breaks it down for real estate as helpfully as┬áKatie Lance. Katie covers a wide array of topics for multiple platforms, including Instagram, Facebook, and LinkedIn. Her advice isn’t boilerplate– it’s highly specific and nuanced, hallmarks of someone who actively [...]

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Create Value with Video: Screencast-O-Matic

There are great advantages to using video in your real estate marketing efforts. The statistics prove it. More than 85% of homebuyers and sellers want to work with agents who use video. In fact, real estate listings with videos receive 403% more inquiries than those without. (Source: National Association of Realtors and AU Real Estate [...]

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Optimizing Your Zillow Profile

Love them or hate them, Zillow is a behemoth presence for home buyers and sellers. There’s no sense in pretending otherwise. With that in mind, you should make the most of your participation in the site, and a good place to start is with your profile. The recent article, “How to Optimize Your Zillow Profile” [...]

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The Pluses of Google+ for SEO

Here’s why Google+ is more than a social networking site, and why your real estate career may come to depend on it for new leads.

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Tech Tip: Use TYNT.com to Boost Your Website Traffic

How to make your website content work harder for you.

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Grab Your Visitors’ Attention with Hello Bar

Here’s a tool to improve the number of leads you capture via your website.

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New Material from My Real Helper for June 2013

Fantastic new blog posts and letters are now available from My Real Helper for June 2013!

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Power Tips for Top-Notch Tweeting

Don’t use Twitter? Maybe these tips will help you see why it’s such a powerful networking tool.

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Using Google Analytics to Land More Clients

Here’s a serious business case for learning Google Analytics and a fantastic resource for teaching yourself how to use it.

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What Twinkies Can Teach You About Your Online Content

What can we learn about our own social media presence from the Hostess snack food company?

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