This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you how to specifically implement it in business. A well-spoken, intelligent agent inspires confidence with clients and colleagues alike.
This week’s closing word:
Pronounced: (UH-base)
Verb:
Cause to feel shame; hurt the pride of
Synonyms:
humiliate – lower – humble – degrade – demean – mortify
Example:
“Many potential sellers with deferred maintenance homes are hesitant to seek professional representation for fear of abasing themselves. Keep the owner’s pride in mind when you’re preparing to help them list their home.”
