This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you how to specifically implement it in business. A well-spoken, intelligent agent inspires confidence with clients and colleagues alike.
This week’s closing word: cogent
Pronounced: (KOH-juhnt)
Adjective:
1. Convincing or believable.
2. Relevant.
Example:
“I had a client who was skeptical about hiring professional photographer to shoot their home, but the number of interested buyers I generated for other clients using the same approach made a pretty cogentargument for the investment.”
