In 2009, Simon Sinek gave what became one of the most popular TEDx talks ever recorded. Called “How Great Leaders Inspire Action,” the 18-minute presentation proposes a model which explains what establishes extraordinary leaders (and companies) in every field.
At the heart of Sinek’s model? We must start with WHY we do what we do versus WHAT or HOW. Check out this video (or read the transcript) to get a clear picture of Sinek’s approach.
This is a must-watch for agents, especially when facing clients who feel that the service an agent provides is relatively commodified. Understand your why and you might just be on the path to not only differentiating yourself in your market, but also outperforming wealthier, more experienced incumbents: