An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. 11 Strategies to Change How You Email (4 minute read) Why it matters: Do not let email run your [...]
You’ve probably noticed that when you type a query into Google, it will begin to automatically suggest possibilities to complete your search. This can be a real time saver, especially since it will often refer to your own search history. But there’s a lot going on under the hood when it comes to Google’s autocomplete, [...]
You may already work for a cutting-edge real estate brand, but it never hurts to take some inspiration from other leaders in the field. How are firms using video? What sort of features do their in-house apps offer? In a highly competitive market like NYC, what sets a company apart from the business-as-usual crowd? Veed.me [...]
How’s your Instagram marketing going? If this question makes you a little anxious because you’ve never learned the ins-and-outs of using Instagram to generate leads, build your brand, and showcase properties, don’t worry. There’s still plenty of time to get started, and what’s more, you can benefit from the wisdom of those who have learned [...]
An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Quick Cash for Homes: How iBuyer Programs are Changing the Real Estate Industry (8 minute read) Why it [...]
Photo retouching used to be an expensive, time-consuming process which seldom made it practical for agents dealing with a large number of listings. While you might have had paid to have your headshot refined back in the day, there was no way you could budget for transforming subpar property pics. Then came along Photoshop, and [...]
There’s a lot of talk about what makes a good real estate ad, how agents brand themselves, and ways to generate leads from marketing, but seldom do we get to see a collection of compelling examples together. This piece corrals 25 ads spanning a variety of media, from video to print, and is well worth saving for [...]
Do you follow someone on Instagram whose photos just look incredible every time? Do you wonder how they make those photos leap out in your feed? They’re not using a special camera. In fact, they’re probably using the very same phone you have in your pocket right now. Their secret weapon? The photo editing software [...]
There’s a virtual avalanche of social media advice out there for business, but no one quite breaks it down for real estate as helpfully as Katie Lance. Katie covers a wide array of topics for multiple platforms, including Instagram, Facebook, and LinkedIn. Her advice isn’t boilerplate– it’s highly specific and nuanced, hallmarks of someone who actively [...]
Neighborhood names are a touchy topic, especially with developers, real estate agents, and long-time residents of a community. While you might think the name of a neighborhood is controlled by the people who live, work, and play there, the digital age is changing all of that. A recent article in the New York Times highlights how mapping services [...]
