You hold the keys to connecting your clients.
From a service stand point, often what agents provide buyers and sellers is, at times, dangerously similar. It’s not just in the way agents advertise their services (which can sound monotonous and interchangeable), but in the similarity of the tools and approaches used to research values and market properties.
So the question is this: What can you provide that truly differentiates you from other agents? The answer isn’t necessarily in what you know, but who you know.
If you’ve been in business at least a few years, you probably know a wide range of people across many different professions. From school teachers to museum curators to plumbers and bank managers, real estate agents touch lives across a tremendous spectrum.
One way you can make a difference in the lives of your clients is by connecting them with other people in your network. Let’s say you know a school teacher who just bought her first 2BR/1BA home. Now, let’s suppose you do know a curator or director at a local museum, someone who you helped sell their home a year or so ago. Wouldn’t it be worth introducing the teacher to the museum curator? Maybe there’s an opportunity to set up a field trip, or at least get a private tour of some of the exhibits.
More often than not, one side of your client list would be more than happy to help you help someone on the other side of your client list. The more often you’re able to make these connections, the more thoughtful and valuable you are as a resource in real estate and your community.
Start looking for connections you can make. You might be surprised how many happy clients you can create with a simple introduction. It’s enough to say, “I thought you two should know each other.”
Photo credit: Stockerre
