Clutter Stress, Kondo, & Slogans

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

The Unbearable Heaviness of Clutter

(9 minute read)

Why it matters: Clutter in the home is more than a problem when it comes to listing a property. New studies “found a substantial link between procrastination and clutter problems,” and that clutter “can also induce a physiological response, including increased levels of cortisol, a stress hormone.” Tidying up may be more of a health concern than an aesthetic preference.

Marie Kondo and the Fantasy of a Tidy Life, Explained

(10 minute read)

Why it matters: By now you’ve probably heard the question, “Does it spark joy?” Marie Kondo is the latest (and arguably the most popular) celebrity of “tidying up.” This profile in Vox helps explain the phenomenon that is Kondo as well as the drivers behind the popularity of decluttering. According to the piece, “Marie Kondo isn’t just selling tidying tips. She’s selling the fantasy of perfect control.”

21 Best Real Estate Slogans & Taglines: 2019

(8 minute read)

Why it matters: What’s your slogan? How do you sum up the difference between yourself and the competition? What magic combination of words captures the spirit of your office and your mission in real estate? The Close takes a look at 21 real-world slogans. Whether you’re looking for inspiration or curious how yours stacks up, this piece provides an illuminating survey of real estate marketing slogans.

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