Essential Instagram Marketing for Real Estate


Hashtag sculpture lit up.How’s your Instagram marketing going? If this question makes you a little anxious because you’ve never learned the ins-and-outs of using Instagram to generate leads, build your brand, and showcase properties, don’t worry. There’s still plenty of time to get started, and what’s more, you can benefit from the wisdom of those who have learned how to do it right.

According to the NAR Real Estate in a Digital Age report, “58 percent of millennials and 46 percent of Generation Z” find their homes on mobile devices. Translation: You have to be where your potential clients are searching, and that includes Instagram.

Start here. RIS Media has put together “6 Tips to Effectively Use Instagram as a Lead-Generating Tool.” It’s both a strategic and practical guide to getting underway with your real estate Instagram feed.

When you’re ready to get your hands a little dirtier, dive into this more detailed tutorial from AdEspresso by Hootsuite, “How to Use Instagram for Real Estates to Attract Your #DreamLead.” Not only will it make the case for a properly executed social media approach, it will show you actual examples to follow.

Finally, keep this article about real estate #hashtags in your pocket. “Top 97 Real Estate Hashtags for 2019: Instagram, Twitter & More!” will not only give you tons of effective hashtags to attach appropriately to your posts on Instagram, Twitter, and Pinterest, it discusses ways you can use hashtags for researching your local market and competition.

“Do it for the ‘gram.” Learn, adapt, and reap the rewards.

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