Great Read Roundup: Emotional Insights

Image of Great Reads LogoAn ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

The Business of Emotion
(10 minute read)

Why it matters: We can’t pitch this piece any better than it’s own introduction: “You can help quell irrational thinking that prevents buyers and sellers from getting what they truly want. Harvard psychologist Daniel Gilbert explains how human nature thwarts smart decision-making–and what you can do about it.” Put this on your must-read list!

Strategies for Setting a Price for Your Home
(7 minute read)

Why it matters: This is an excellent piece to share with sellers on the topic of pricing. It provides a well-rounded survey of what goes into pricing and the psychology around pricing as well. (If you don’t have access to the WSJ, simply Google the title of this article and click-through from Google’s results. This will grant you access without needing to register.)

Buying a House Together Before Marriage? Read This First
(6 minute read)

Why it matters: According to a Coldwell Banker study, 25% of couples between the ages of 18 and 34 bought a house together before they were married. Have you ever encountered this? Here is an excellent piece, full of practical advice for unmarried buyers.

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