Great Read Roundup: Facebook Reality Check, Home Affordability, & 10-Year Maintenance

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

Are You Using Social Media or Being Used By It?

(7 minute read)

Why it matters: In real estate it’s common to justify regular use of social media for the purposes of networking and lead generation, but if you’re being honest with yourself, do you ever find it working against your interests? Read this contrarian view by Cal Newport (as well as the articles he links to if you have the time) to balance your perspective on the “social media industrial complex.”

Here’s the #1 Reason It’s so Hard to Find an Affordable Home

(8 minute read)

Why it matters: It’s crucial to understand what’s driving people out of certain markets and why inventory is so tight for so many buyers. In this data-driven piece from Redfin, you’ll get a deep look at how “under building of new homes and high construction cost perpetuate the affordable housing shortage.”

9 Updates Your Home Needs Every 10 Years

(5 minute read)

Why it matters: Here’s a superb article to share with clients, and an especially good one for connecting with those who closed 10 or more years ago. Browse this checklist of maintenance updates yourself and you might just be reminded of some work that needs to be done around your own home.

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