Great Read Roundup: Off the Beaten Path

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

The Flaws a Nobel Prize-winning Economist Wants You to Know About Yourself

(9 minute read)

Why it matters: Richard Thayer, an American economist at the University of Chicago, just won a Nobel Prize for his work in behavioral economics. Given the behavior of buyers and sellers, it’s probably not news to you that “we don’t make rational economic decisions.” This piece helps demystify some of our sneakiest biases and irrational mental models.

Residential Microgrids: What You Need to Know About Going Off the Grid

(5 minute read)

Why it matters: Energy security is a major concern for communities worldwide. While the idea of “going off the grid” was once reserved for survivalists and reclusive hermits, there’s a new movement growing towards “residential microgrids.” Get ahead of this trend with the quick overview of the concept in this article.

Basics of a Must-Read Real Estate Newsletter

(6 minute read)

Why it matters: An email newsletter can be a goldmine of referrals and client connection, which is why it’s curious so many agents outsource their newsletter or use cookie-cutter templates. If you want to juice your open rates, forwards, and engagement you should definitely check out these tips for going above and beyond the norm.

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