Great Read Roundup: Sales & Marketing Insights

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

Making Resale Competitive With New Homes

(8 minute read)

Why it matters: Here’s a real-life case study of how to deal with a situation where your listing is up against brand new construction in the same great neighborhood. This is a frank and encouraging interview with Josh McNair, broker-owner of Geist Realty in Indianapolis. Pick up some tips here and put them in your pocket for future reference.

The Right Way to Approach FSBOs

(10 minute read)

Why it matters: Given that the majority of FSBOs will eventually find there way to an agent, why shouldn’t you be the agent that wins their business? This piece (with video) will give you some scripts and approaches you can use to create a connection with FSBOs. (Don’t forget, we also offer materials for prospecting FSBOs!)

Factors That Influence Home Buying

(11 minute read)

Why it matters: Here’s a fun and interesting analysis of data regarding buyer preferences. While it may not drive your top-line marketing strategy for your listings, it does break down buyer preferences across a number of categories such as “Parents vs. Non-parents” and “Dog People vs. Cat People.” It might just give you some insights into the sorts of sometimes small preferences which drive decisions.

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