Great Read Roundup: Serious Social Media Strategies

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

5 Real Estate Marketing Mistakes to Stop Making in 2017

(5 minute read)

Why it matters: When used intelligently, social media is a lead machine. Sadly, most agents look at social media the same way they look at postcards and yard signs. This quick piece (with video) addresses “how to keep your your social media, email marketing, and flyer distribution up to snuff.”

2017 Key to Small Business Social Media Marketing

(5 minute read)

Why it matters: Gary Vaynerchuk is arguably the master at the ever-changing landscape of social media marketing. He makes a compelling case here for looking closely at creating organic content for social media, as well as the true power of properly utilized hashtags. Learn about it today for leads tomorrow.

Browsing Pinterest is About to Get as Easy as Snapping a Pic

(5 minute read)

Why it matters: You’re going to hear a lot more about this in the coming year, but if you want to get ahead of the curve, check out this piece on Pinterest’s new image-only search technology, Lens. This will be huge in home design. From the piece, “the feature lets you snap photos of objects you come across in the real world and browse Pinterest for related topics based on them. You don’t even have to tell the service what it’s a picture of.”

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