Great Read Roundup: Winning Arguments, Condo Clones, & Real Estate Humor


An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

The Art of Winning an Argument

(5 minute read)

Why it matters: Winning arguments may not be on the top of your to-do list on a daily basis, but if you’re in sales (and really, aren’t we all?), you’ll find this short article from Farnam Street pure gold. While there’s lots of excellent insight here, we’ll offer this nugget from late in the piece, “If you want to win an argument, simply ask the person trying to convince you of something to explain how it would work. Odds are they have not done the work required to hold an opinion.”

Why America’s New Apartment Buildings All Look the Same

(12 minute read)

Why it matters: Why is it so much new construction is just plain ugly? And if it is ugly, why is it so popular? This in-depth piece will help you (and your clients) understand what’s behind these monolithic design choices. According to the article, “Cheap stick framing has led to a proliferation of blocky, forgettable mid-rises–and more than a few construction fires.” An interesting dive into housing design.

79 Real Estate Jokes You Haven’t Heard 1000 Times

(10 minute read)

Why it matters: Even when times seem crazy, you have to give yourself a break for a laugh. While not all of these 79 real estate jokes are gems, you’re bound to find a few that will lighten your day. (Some of the puns and pick-up lines are genuinely cringeworthy.) There are also some choice signs and memes to make you chuckle.

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