Tag Archives: metrics

Calculating Metrics that Matter for Sustainable Growth

Do you know how to scale your business sustainably? Are you tracking metrics like CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value)? If you’ve never heard of these metrics, or are curious how you might improve your ability to evaluate a path towards sustainable growth, take the time to check out this piece in [...]

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Scott’s Thoughts: Your Little Extra

“The difference between ordinary and extraordinary is that little extra.” -Jimmy Johnson, American football broadcaster and former player, coach, and executive. We live in an age where increasing importance is placed on tracking the return on investment (ROI) in almost everything we do. It’s a side effect of living in a digital world. Google has [...]

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