The Closing Word: Cogent

Image of Closing Word IconThis week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you how to specifically implement it in business. A well-spoken, intelligent agent inspires confidence with clients and colleagues alike.

This week’s closing word:¬†cogent

Pronounced: (KOH-juhnt)


1. Convincing or believable.
2. Relevant.


“I had a client who was skeptical about hiring professional photographer to shoot their home, but the number of interested buyers I generated for other clients using the same approach made a pretty¬†cogentargument for the investment.”

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