The Closing Word: Florid

The Closing Word: FloridThis week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you an example of how to use it.

This week’s closing word:


Pronounced: (FLOOR-id)

1. elaborately or excessively ornamented
2. inclined to a healthy reddish color often associated with outdoor life

From “Florid is an adjective that entered English in the 17th century, via the French floride, from the Latin flōridus, “blooming.” You can probably guess how Florida and flourish are related! Something overly decorated, such as a fussy living room, is florid in the flowery sense, while pale-skinned people with rosy cheeks are florid because they appear to be flourishing with good health.”

“Don’t write florid descriptions of your listings. Let professional photographs of the home do the heavy lifting.”


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