The Closing Word: Loath

Image of Closing Word LogoThis week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you how to specifically implement it in business. A well-spoken, intelligent agent inspires confidence with clients and colleagues alike.

This week’s closing word:


Pronounced: (LOWTH)

Reluctant, unwilling

reluctant, unwilling, disinclined, ill-disposed; averse, opposed, resistant

Loath, meaning reluctant, is commonly confused with loathe, which means to hate. Loathe is a verb, while loath is an adjective. One way to remember the difference is that loathe has the “e” at the end, and hate is often an excessive feeling. (The “e” is for excessive!)


“I am loath to show a house to buyers with the owners at home.”

vs. “loathe”:

“I loathe cold french fries, which is why I always eat them first.”


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