The Wolf of Real Estate, Failing Service Solutions, & Brightening Winter Homes

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

Holding a Real Estate Wolf by the Ears

(8 minute read)

Why it matters: To “hold a wolf by the ears” means to be in a situation where holding on and letting go both seem equally dangerous. In this piece, it’s a central metaphor for the coming career disruption in the real estate industry. While it poses no sure solutions, it makes an crucial point that “price is only an issue in the absence of value,” and points a direction all agents and brokers should take seriously if they want to thrive.

3 Ways You’re Failing at Customer Service (and What to Do About It)

(5 minute read)

Why it matters: Three simple guidelines to keep in mind if you want to enhance referrals and win clients for the long-term. You may not be “failing” at these, as the click-bait title suggests, but you might need to tune up one or two in order to maximize your service. Following up after the sale, practicing empathy, and fast lead response are core concepts here.

12 Delightful Ways to Make Your House Brighter in Winter

(6 minute read)

Why it matters: The winter days are short and the dark struggle is real! Brighten up any home by inviting more light into your listings. These twelve tips are superb, and cover a range of clever hacks from removing screens to taking a cue from Swedish design. Swap bulbs, hang mirrors, and boost your mood, too!

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