Today’s Thoughts: Digital Marketing During The Coronavirus

We’re living in uncertain times. You might be reading this from home, either on your laptop or smartphone, after you’ve vigorously washed your hands for at least 20 seconds by singing a song in your head.

Welcome to the reality of selling a home in the era of the coronavirus. Anxieties abound, not only about catching the virus that causes COVID-19, but also the volatile stock market, the shaky economy, and general fears of a coming recession—all of which could plunge the U.S. real estate market into a forced hibernation right when it’s supposed to leap into overdrive this spring. Ironically, this downturn comes at a time when buying a home is more affordable than ever.

With that in mind, determined home buyers and sellers will find a way—to accommodate and help their clients even if open houses and home tours are not advisable for now. Your customers may be on self-quarantine, but that doesn’t mean you can’t stay connected and continue providing excellent service.

Eye-catching photos and video have long been a must for any home listing, but that’s more important than ever now since so many people are sheltering in place at home and likely house hunting online. Also, remote home closings where documents are signed electronically are the best option to complete real estate transactions during this window.

Selling a home during the pandemic is an adjustment for everyone, but you can still achieve your real estate goals with a few strategic modifications.

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