You Decide: The Future of Tuesday Tactics?

Help us see the future of Tuesday Tactics!Oakley Signs & Graphics has published the Tuesday Tactics newsletter every week for free for almost three years. As we approach the third continuous year of service, we’d like to hear how the newsletter could be of more help to you and your business.

Traditionally, we’ve offered a mix of inspiration, tech tips, marketing advice, and apps we’ve thought would benefit as many real estate agents as possible. Going forward, what would you like to see? More tech tips? More real estate information? More inspiration? Humor? New, free ebooks?

We’re experimenting with some totally new ideas internally, too. Some include profiling agents in the newsletter, offering the ability to share listings with agents in other markets, and offering a classified section. Nothing’s decided, of course. We’d love to hear your feedback!

So tell us: What do you need from Tuesday Tactics? What can we provide you? What topics or new features would be a help to you?

Simply comment on this post with your ideas.

By the way: If you’d like to show your support for Tuesday Tactics, shop with Oakley Signs & Graphics for your next sign order (including our current sale), or forward Tuesday Tactics to others in your office and encourage them to subscribe.

Photo credit: C.P.Storm

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47 Responses to “You Decide: The Future of Tuesday Tactics?”

  1. March 27, 2012 at 9:51 am #

    We want our Tuesday Tactics to continue, current format is fine. We can find agents and listings on so many other sites. Marketing ideas that work are alway helpful. How to be more effective on the internet; seems that Google, Facebook, Youtube are opening many new venues.

  2. Dave
    March 27, 2012 at 11:23 am #

    Classifieds and ebooks sound great to me. Thanks for a consistently good read!

  3. Alison
    March 27, 2012 at 11:53 am #

    Thanks for the opportunity to comment on Tuesday Tactics. I’ve read it for several years and frankly am not interested in seeing it change. It’s the only free newsletter that’s shown up in my inbox that I actually read.

    Things I like about it:

    –It’s short
    –It’s varied
    –It has actual helpful content that is not just sales pitch
    –I like the tech tips, they’re carefully selected and not just filler
    –I shows in every issue that real thought went into it, with its audience in mind.

    I wouldn’t change it just to change unless new components can fit in with these benefits.

  4. March 27, 2012 at 12:06 pm #

    Scott you provide a newsletter that I actually read and personally I wouldn’t change anything about it. It is refreshing to read articles that are not a push to sell something but rather to inform me about topics I care about, presented in a helpful way. You have my business simply because I feel you are honest, sincere and price your signs reasonably and of good quality. To change the newsletter into a selling machine would change it into something like other newsletters and I get those and delete them unopened. “If it ain’t broke don’t fix it”

    Realtor Sally Morris
    Greenwood SC

  5. kim Gregg
    March 27, 2012 at 12:18 pm #

    Good morning!

    Have have abosolutely enjoyed every issue. I can’t think of a thing to change. However I do have a question. I work in a new home sales community. One that was dead I mean ilerally vacant of an agent for about 18 nmonth and in a remote location. Now I am there and I am new to new home sales. I seriously need advice on attracting customers. I need to know the art of new home sales and it seems that its some big secret no one is willing to share. Help.

    Kim Gregg

  6. March 27, 2012 at 12:22 pm #

    Hi Scott, I love Tuesday’s Tactics just the way it is. Some really great ideas come out of the newsletter. In my opinion no reason to re-invent the wheel. This one works. Thanks ~ by the way I have referred many people to your newsletter. Thank you ~ one of these days I will be ordering new directional signs and know exactly where I am getting them. Thanks again, Maureen

  7. March 27, 2012 at 12:26 pm #

    Great going….. One of the few newsletters I open and read, and always has a great quote or tip I can use.

  8. March 27, 2012 at 12:26 pm #

    Scott…I also see that this is issue #140…congrats! I’ve probably read almost every one of them. The apps and tips are great features. Depending on the day, I sometimes skip the first article, to be honest. But others may think it’s great and that’s just fine with me.

    There are plenty of places to post listings, so I’m not sure we need another one. Featured agents tend to be “star pupils” which turns me off. I basically like what you’re doing…keep up the good work, Scott!

    Lisa Giller
    Gillette Real Estate

  9. Mirella Caputo
    March 27, 2012 at 12:31 pm #

    I enjoy reading anything cutting edge, anything technology, helpful hints on day to day business…possibly something on photo’s of listings and of course anything that agents can do for free or low cost. We are constantly being asked for money in all directions and most of the public has no idea how much it cost to stay in business so anything that we can use that is free or low cost is a welcome to read.

  10. March 27, 2012 at 12:32 pm #


    Out office enjoys Tuesday Tactics very much. We have our lunch and learn series on Tuesday and often one or more sections of your newsletter become part of our discussion.
    We think you have done an excellent job of providing sound content to over 100,000 readers of your newsletter. Keep up the good work and thank you

  11. March 27, 2012 at 1:08 pm #

    Scott and Crew,

    I can not tell you the help that Tuesday Tactics has been to my business, the time it saves me and the enjoyment I get from it. I truly look forward to it every week.

    The material is uplifting, informative and relevant. I appreciate the motivation. You have brought me through this down turn in the market and helped me prepare for the new market that is coming. The websites you suggest would take me forever to find. I use them regularly.

    I joined “My Real Helper”. It is great. I requested an expired listing letter and within an hour I had a letter that I could personalize and put to use right away. From that letter I got three listings ranging from $325,000-999,000. It is so worth the unbelieveable price of under $10 a month. Eric Raymond is always helpful.

    I feel I have come to know Scott Levitt. I order your signs, I appreciate the discounts that are offered. No matter what you decide, keep up the great work and know that I for one will definately be a part of whatever it is you do. Oakley signs has been good to us, I feel Scott Levitt and Oakley signs are a part of my business.

    Thank you so much for the opportunity to thank you and express my appreciation.

  12. March 27, 2012 at 1:13 pm #

    I read Tuesday Tactics every week. Many articles I include in my Sales Meetings which are weekly. Hopefully the will continue.
    Great Job;


  13. Valerie
    March 27, 2012 at 1:32 pm #

    Thanks for asking. I love the newsletter and look forward to it weekly. What I would like to remain: tech tips, real estate information, inspiration. I’d like a classified section, but would first like to ask if ONLY agents subscribe to your newsletter. Not sure how helpful a classified section would be just between agents. Anyway, just my two cents. Thanks!

  14. March 27, 2012 at 1:47 pm #

    I love the newsletter. The mix is just right. I hope you continue. I always find some tidbit to pass on to my office.

  15. March 27, 2012 at 1:58 pm #

    Hi Scott:

    I find your weekly newsletter very informative and should be continued. Linda and I didn’t attend Family Reunion due to another commitment but understand one of our signs did.


  16. March 27, 2012 at 2:05 pm #

    I love your Tuesday Tactics and read it every week. I like the style of your articles, but I am all for trying new ideas. To make it interactive, you could have agents writing about their experiences – could be thoughtful or humorous.

  17. Allacen
    March 27, 2012 at 2:24 pm #

    Please keep the Tuesday Tactics coming! Scott’s thoughts and articles are concise, articulate and extremely timely- Very often they provide some provoking thinking on my part- help my relationships with my clients, my associates as well as sometimes, even personal relationships
    Plus I recommend your company to everyone who mentions they need signs! Tuesday wouldn’t be the same without it!
    Thank you.

  18. March 27, 2012 at 2:30 pm #

    I look forward to Tuesday Tactics because it’s uplifting, inspiring & informative. I don’t have time (or the desire, I’ll be honest) to surf the internet for cool sites to make doing business easier. I really, really appreciate you all doing the research and making me aware of these sites & applications.

    I feel guilty that my sign needs aren’t greater because I feel the need to GIVE BACK somehow. Word of mouth promotion of Tuesday Tactics is the best I can offer right now, but I’m working real estate harder & smarter so that will change soon!

    THANK YOU!!!

  19. March 27, 2012 at 2:55 pm #

    Scott, I love your newsletter. I look forward to the inspirational quote and your thoughts below it. Information about technology and other kinds of tools is great. I wouldn’t mind hearing about books that are valuable, instructive or inspirational.

    One of the things I like best is that you do NOT include agent profiles and information about listings. We get so much of that elsewhere. Another site I used to look at was ruined by agents’ constant posting of listings when it was supposed to be an exchange of ideas and sharing of useful tools and information.

  20. March 27, 2012 at 3:30 pm #

    Scott – I always look forward to your TT. It has good informatin and always keeps you at the top of mind. Say hello to your father and family.

  21. Dona Lesch
    March 27, 2012 at 4:10 pm #

    I have reading it ever since you started… I love it! Some time I print out your sayings and can use them in everyday life. I love the positive feeds…

    I forward some of them to my friends and family because they are so good..

    Thank you

    Prudential NorCal, Carmichael Ca.

    Realty Executive, San Carlos Mexico

  22. John Durso
    March 27, 2012 at 4:51 pm #

    I read it every week. It tells me another week of my life has gone by. Very often I get up log onto email and there is Tuesday Tactics. Wow, Its Tuesday again.I always like the tech items. I Get an idea for a helpful app or program almost every week. I don’t have time to read a long story so keep it short. (Which you do) Keep up the good work.

  23. March 27, 2012 at 5:56 pm #

    I appreciate the mix of inspiration, tech tips, marketing advice, and apps you’ve thoughtfully provided. Going forward, I would like to see the tech tips, real estate information, inspiration, Humor and ebooks?
    Profiling agents in the newsletter would be great to learn from each other. The ability to share listings with agents in other markets would be nice as well. Thank you for doing this.

  24. March 27, 2012 at 6:18 pm #

    I like Tuesday Tactics and the “different” kinds of information that is shared. I think however that every 2 weeks would do better. Appreciate your efforts.

  25. Leon
    March 27, 2012 at 7:37 pm #

    I look forward so eagerly Tuesdays Tactics because of ALL the good stuff it contains !!!
    I LOVE the tech tips including info on apps!!! Which make all of lives better….. And I pay if forward to others who can use the help !!! Scott I cannot tell you how much I look forward to getting and reading your weekly Tuesday Tactics. You and your team ROCKS !!!!! please keep it coming weekly with more good stuff like the tech tips and apps, marketing ideas and staying in touch articles !!!! Again you guys are fantastic !

  26. Carol Cleveland
    March 27, 2012 at 8:22 pm #

    Scott, I have read your newsletter for a while now. I find it very informative and share your articles often with other agents in the office. Like someone else stated, it’s about the only newsletter I read on a regular basis. The format is good. It gets the job done with out a lot of fluff. Busy agents need your information and it needs to stay short and informative just the way it is. Thank you for all the information you have sent my way in the past few years.

  27. March 27, 2012 at 8:58 pm #

    I love Tuesday Tactics just the way it is … I love the Tech Tips, Apps and Marketing Ideas.. The Newsletter is not to long.. which is great when your always in a hurry .. But I always find time to read it! Keep it the way it is … I look forward to Tuesdays!

  28. March 27, 2012 at 11:18 pm #

    We really enjoy Tuesday Tactics. It works for us the way it is. Great content and useful tips that we implement and use. Great Job!!!!

  29. Richard Jones
    March 28, 2012 at 5:46 am #

    Hello from Darwin in the Northern Territory, Australia.

    As a recent receiver of Tuesday Tactics, 6 months, I always look forward to reading the many and varied articles published.
    They range of topics covered is a terrific style of publishing newsletters, something for everyone.

    I enjoy TT as it is, I’m sure if things are added it will be enhanced.



  30. March 28, 2012 at 2:05 pm #

    I really look forward to Tuesday Tactics. It’s fine just the way it is. Thanks for the opportunity.

  31. Nina Willis
    March 28, 2012 at 6:33 pm #

    I, too, look forward to these. I find them helpful, very helpful. Please continue them. I have used some of the technology that you’ve highlighted.

  32. Sean Wiegert
    March 28, 2012 at 9:20 pm #

    I love the TT newsletter and have recently signed up for the MyRealHelper service as well. Great information.

    One suggestion might be to add a “Doing it right” section to the newsletter where you feature an agent or a real estate website you think is cutting edge and why.

    You do this now with some of the tech tools you send out in the newsletter, but I always love to see what agents around the country are using in their business.

    Keep up the great work as it is much appreciated.



  33. D. Conde-Sierra
    March 28, 2012 at 10:56 pm #

    I get A LOT of promotional material in my mailbox — most of them I just delete…. except for Tuesday Tactics. Your material is not only good for our business, but also for a variety of other things going on in our busy lives. Thank you and keep up the good work.

  34. Bob
    March 29, 2012 at 1:13 am #

    Like the current format and content. Good mix.

  35. March 29, 2012 at 2:41 pm #

    I like Tuesday Tactics I look forward to what Scott & Others have to offer us each week. And If I think something jumps out as a great idea or subject I share it and encourage others to join. Keep Up the Great Job!!!!!

  36. Jo Ross
    March 30, 2012 at 3:17 pm #

    Please continue with this format. I actually look forward to Tuesday!
    Thank you for your inspiration and your tech tips.

    Please – no agents = no listings.

    This is the most inovative newsletter I receive and therefore the only one I read from cover to cover or top to bottom.

    Thank you.

  37. April 1, 2012 at 1:13 pm #

    I have been reading “Tuesday tactics” for a couple years now and love them. I have probably most of the isssues, I save them to a folder. There is good information in them and I want to keep that information. I also check Facebook occasionally, but because email is on all the time, I prefer getting the news letter in my in box, then I can store it in a folder for future use.

    Im in Canada and wanted to support Scott by purchasing signs but at that time you were’nt shipping to Canada.

    I have used some of the letters as well and find them tactful without being “tacky”. Keep up the good work. I look forward to every Tuesday.

  38. April 3, 2012 at 12:02 pm #

    Thank you. I started to write last week and had to leave for the office in the middle. I have been a real estate agent, broker and company owner during the last 42 years, yes 42, and consider still myself a student of our industry. I have only worked for one company in my career and that company is now and always has been family owned and operated. I read extensively looking for “nuggets” to share with agents, managers and our all important support staff. That being said and perhaps none of which counts for a row of beans I find your “Tuesday tactics” consistently interesting, thoughtful and often a source of those valuable take aways I am looking for to motivate and influence our people. Keep up the good work.

    For the sake of full disclosure I am a satisfied customer of your sign company as well.

    Thanks again,

  39. sheila cheney
    April 3, 2012 at 12:04 pm #

    Scott, Love it and enjoy it every week. Love the tech ideas and jokes and ideas for helping us sell!

    Thanks for being you!

  40. Cindy
    April 3, 2012 at 2:13 pm #

    Please keep them coming. I look forward to Tuesday mornings because of them. Many, many times I “steal” the quotation and use it as my Facebook status.
    I do have a story to share with you about an update from a few weeks back. My son is 23 years old, he started his own property care business 2 years ago. He mostly works in cleaning and maintaining foreclosers. It is very successful. He wants to invest in rental properties. He loves real estate, loves loves loves it. He brings up having a real estate license so he can sell someday. I encourage him to go for it, every chance I get. He seems to be “scared” to do it. Then came my Tuesday Tatics a few weeks back. It said, “At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And with steam, you can power a train.” I called him immediately and shared this with him. Then I said,”You have the ability to always give that 1 degree more than the average person. Whatever you touch in life you will be a success at, look at what you have done already! You, my sweetie, can power a train!” His response? “Wow”! This fall he is going to take classes to get his sales license, and then he wants his broker license. As I type this, he has an accepted offer on investment property. He also has his first major purchase picked out and waiting for him, a Harley. I am so proud of him, as you can tell. In an era where so many young people are so “lost”. The words you sent in that newletter touched us both. So please, keep them coming. In a world of so much negativity, they are so refreshing and positive. Thank you.

  41. April 3, 2012 at 2:50 pm #

    This is the only newsletter that I find valuable enough to read. The content/topics are excellent and well written. I wouldn’t change anything except maybe send it out every other week as most of us receive so much industry email it is hard to read it all.

  42. April 3, 2012 at 3:39 pm #

    Every Tuesday before staff meeting I check my in-box for the Tuesday Tactics, and print out the little gems for our office manager to use in training the newbies or bring the new and exciting technical advances to everyone’s attention. Thank you for brightening ALL our day!

  43. April 3, 2012 at 5:02 pm #

    I love this newsletter. I read each one and I think that the tips are helpful and it is short enough to keep me interested. Ebooks would be great. I love anything that I can share with current or future clients. Also, keep up with the jokes, I love them!

  44. Keli
    April 3, 2012 at 5:04 pm #

    My inbox is full of things I delete without opening. However, this newsletter is always informative and relevant. You do a great job – Keep up the good work!!

  45. April 3, 2012 at 8:44 pm #

    It’s not bad to make changes, but don’t throw the baby out with the bathwater! Your newsletter is one of the best things about Tuesadays. I look forward to them! I especially appreciate your personal comments and weekly editorial…they have been thought provoking and inspiring.

    Your tech tips and changes have brought some really great new apps and techniques to my attention.

    Since I write a monthly Enewsletter, I know how much is involved in producing a newsletter like this. I can’t imagine doing it every week. It takes lots of time and plenty of planning. Please keep up the good work!

  46. April 4, 2012 at 10:30 am #

    I’m a big fan of Tuesday Tactics as is… like most of the commenters I appreciate the brevity and simplicity–plus the fact I don’t HAVE to click links to read articles–only if I’m interested in more information.

    I’m not particularly interested in profiles of other agents… and PLEASE do NOT include listings. I’ve been involved in sites that have gone that route and they develop into spam sites that are all about self-promotion and listing promotion. I want information and I like the present mix–a bit of real estate specifc, the tech tips are great. I like the short, objective introductions to new products.

    Thanks for asking… your sensitivity to the “market” is what makes it work!

  47. Sherry Laursen
    April 7, 2012 at 3:49 am #

    Your newsletter is the only one I actually read all the way through each week. There are things in there that I would probably never find on my own and actually quite interesting. Its not really long, just short, sweet and to the point. I really don’t see any reason to change it. I think you do a great job and you do it for free….can’t ask for more than that. The signs I have are from you and when I need more they will be from you also and will refer you to anyone else that needs them.