Millennial Moves, Dumb Upgrades, & CRM Magic

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

Where Are Millennials Moving — 2018 Edition

(10 minute read)

Why it matters: That’s right, folks, that generation with the reputation for crashing their parents’ basement is on the move. In this 2018 report on Millennial migration patterns, you’ll get a sense where they’re flocking next. This can be a nice bit of marketing collateral if you happen to be in one of these markets, and regardless, there’s lots of interesting data to browse here. (Plus a nifty infographic!)

15 Dumb Ways You Are Destroying the Value of Your Home

(8 minute read)

Why it matters: Warning! Warning! Not every upgrade has, at worst, a zero-sum impact on your home value. Some can hurt! Here are 15 “upgrades” which actually downgrade a home’s value. Perfect to share with your new homeowners who may not realize there will be a day when they elect to move on to a bigger, better home. Save them thousands down the road.

How to Leverage Your Real Estate CRM to Target Hot Leads and Close More Business

(7 minute read)

Why it matters: From the piece: “The #1 reason to segment and qualify your leads is that it creates a better experience for your customers from the very instant they start their real journey.” That’s your edge right there, folks. And this piece has lots of sage advice on how to leverage the data you have to make this year your personal best.

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