Tag Archives: marketing

Get Inspired by Innovative Real Estate Firms

You may already work for a cutting-edge real estate brand, but it never hurts to take some inspiration from other leaders in the field. How are firms using video? What sort of features do their in-house apps offer? In a highly competitive market like NYC, what sets a company apart from the business-as-usual crowd? Veed.me [...]

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Browse a Free Library of Agent Scripts

It never hurts to have some helpful words in your arsenal for when you’re trying to connect with clients, land an FSBO, or convince people to share testimonials. Rather than go it alone, why not keep some scripts handy to help guide you? Zillow has a fairly robust collection of scripts you can use for a variety [...]

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Essential Instagram Marketing for Real Estate

How’s your Instagram marketing going? If this question makes you a little anxious because you’ve never learned the ins-and-outs of using Instagram to generate leads, build your brand, and showcase properties, don’t worry. There’s still plenty of time to get started, and what’s more, you can benefit from the wisdom of those who have learned [...]

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iBuyers, Affordable Housing, & Best Business Card Designs

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Quick Cash for Homes: How iBuyer Programs are Changing the Real Estate Industry (8 minute read) Why it [...]

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Clutter Stress, Kondo, & Slogans

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. The Unbearable Heaviness of Clutter (9 minute read) Why it matters: Clutter in the home is more than a [...]

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25 Clever Real Estate Ads That Convert Like Crazy

There’s a lot of talk about what makes a good real estate ad, how agents brand themselves, and ways to generate leads from marketing, but seldom do we get to see a collection of compelling examples together. This piece corrals 25 ads spanning a variety of media, from video to print, and is well worth saving for [...]

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Land More Listings with First.io

Ready to ride the wave of cloud-based data and deep analytics to land more listings? First.io is a service designed to help you prioritize conversations, enrich your contact data, automate follow-up, all using cutting edge AI tech. The idea is pretty sophisticated: Leverage your existing network of contacts to create more leads. Using “over 700 external data [...]

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Follow-up Scripts, Fostering Community, & Home Organization

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. 17 Best Real Estate Email Templates & Scripts (8 minute read) Why it matters: Anyone who reads Tuesday Tactics [...]

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Get Smart About Social with Katie Lance

There’s a virtual avalanche of social media advice out there for business, but no one quite breaks it down for real estate as helpfully as Katie Lance. Katie covers a wide array of topics for multiple platforms, including Instagram, Facebook, and LinkedIn. Her advice isn’t boilerplate– it’s highly specific and nuanced, hallmarks of someone who actively [...]

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Shoot Social Media Videos Simply with Ripl

Video is by far one of the most engaging forms of social media content. Unfortunately, traditional video production can be time consuming to shoot, edit, and upload. Who has time with all the other duties on your desk? Ripl is a new mobile app designed to simply the creation of quick, engaging social media video. It’s [...]

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