Other Recent Articles from Previous Issues

Foster Deeper Connections with a Reading Group

If you’ve ever participated in a book club, you know that a well-run, engaging club can broaden your perspective and deepen your connection with others. Much like traveling, book clubs offer a chance for people to bond through the exploration of new terrain, albeit terrain of the mind. If you’re not part of a book [...]

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The Closing Word: Maraud

This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you an example of how to use it. This week’s closing word: maraud Pronounced: (muh-ROD) Verb: raid and rove in search of booty Noun: a sudden short attack From Vocabulary.com: “The word maraud [...]

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Scott’s Thoughts: Reputation Enrichment

“The way to a good reputation is to endeavor to be what you desire to appear.” -Socrates, classical Greek (Athenian) philosopher credited as one of the founders of Western philosophy. How much thought do you give to your reputation? In real estate, your reputation is your most powerful engine for referrals. If tainted, it can [...]

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Signs a Home May Be Holding You Back

How does a homeowner know it’s time to downsize? How can you help “house poor” clients make smart financial moves? Homeowners can get defensive when they’re struggling to hold onto an expensive home, but ignoring the problem often ends in disaster. Help these clients by counseling them before they enter into a foreclosure situation. Check [...]

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White-Boxing, Creative Colors, & What’s Trending

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. ‘White-Boxing’ Is the Hot New Real Estate Strategy That Lets Buyers Visualize Their Dream Home (7 minute read) [...]

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Are You Cashing in on Client Events?

Does your team use regular client appreciation events in order to generate leads, build rapport, and increase referrals? If not, you might want to check out this short coaching pieceby Michael Hellickson. Not only does it talk about the kinds of events you should consider, it also includes a specific pre-event marketing checklist. Michael writes: “These [...]

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The Closing Word: Skulduggery

This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you an example of how to use it. This week’s closing word: skulduggery Pronounced: (skull-DUG-er-ee) Noun: verbal misrepresentation intended to take advantage of you in some way From Vocabulary.com: “Skulduggery is an alteration [...]

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Scott’s Thoughts: Success on Your Terms

“We do not believe in ourselves until someone reveals that deep inside us something is valuable, worth listening to, worthy of our trust, sacred to our touch. Once we believe in ourselves we can risk curiosity, wonder, spontaneous delight or any experience that reveals the human spirit.” -E.E. Cummings, American poet, painter, essayist, author, and [...]

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Stitch Your Screenshots with Tailor

If you use an iOS device, here’s a handy app for creating single, composite images from multiple screenshots. It’s called “Tailor” and it automatically creates long images from screen captures on your phone. Why would you use this? Well if you wanted to save a long text message conversation, an extended selection of an Instagram [...]

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Instagram Influencers, #TransformationTuesday & Inside Sales Agents

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Instagram Influencer Marketing: Selling a Luxury Property (6 minute read) Why it matters: Instagram has fast become a social [...]

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