Tag Archives: marketing

25 Clever Real Estate Ads That Convert Like Crazy

There’s a lot of talk about what makes a good real estate ad, how agents brand themselves, and ways to generate leads from marketing, but seldom do we get to see a collection of compelling examples together. This piece corrals 25 ads spanning a variety of media, from video to print, and is well worth saving for [...]

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Land More Listings with First.io

Ready to ride the wave of cloud-based data and deep analytics to land more listings? First.io is a service designed to help you prioritize conversations, enrich your contact data, automate follow-up, all using cutting edge AI tech. The idea is pretty sophisticated: Leverage your existing network of contacts to create more leads. Using “over 700 external data [...]

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Follow-up Scripts, Fostering Community, & Home Organization

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. 17 Best Real Estate Email Templates & Scripts (8 minute read) Why it matters: Anyone who reads Tuesday Tactics [...]

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Get Smart About Social with Katie Lance

There’s a virtual avalanche of social media advice out there for business, but no one quite breaks it down for real estate as helpfully as Katie Lance. Katie covers a wide array of topics for multiple platforms, including Instagram, Facebook, and LinkedIn. Her advice isn’t boilerplate– it’s highly specific and nuanced, hallmarks of someone who actively [...]

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Shoot Social Media Videos Simply with Ripl

Video is by far one of the most engaging forms of social media content. Unfortunately, traditional video production can be time consuming to shoot, edit, and upload. Who has time with all the other duties on your desk? Ripl is a new mobile app designed to simply the creation of quick, engaging social media video. It’s [...]

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Great Read Roundup: Sales & Marketing Insights

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Making Resale Competitive With New Homes (8 minute read) Why it matters: Here’s a real-life case study of how [...]

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Facebook Ad Targeting Tutorial for Real Estate

Been wondering how to use Facebook’s deep knowledge of its user base to target ads specifically for new listings? Check out this simple tutorial from Realtors Property Resource: http://blog.narrpr.com/tips/facebook-ad-campaign-its-all-about-the-audience/ From the article: “Facebook, one of the most reliable mechanisms for narrowly targeted advertising campaigns, reports that, when compared to the average online reach of 38%, [...]

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The Power of Praise-Based Marketing

Have you ever noticed that though the internet gives people a free forum to express their ideas and opinions 9 times out of 10, they use it to complain? If you want to differentiate yourself online, one of the easiest ways is to use it as a channel for praise. Praise what you like and [...]

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Great Read Roundup: 3 Super Tutorials

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. Boost Your Real Estate Listings on Facebook & Attract More Qualified Buyers and Sellers (6 minute read) Why [...]

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Great Read Roundup: Serious Social Media Strategies

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. 5 Real Estate Marketing Mistakes to Stop Making in 2017 (5 minute read) Why it matters: When used intelligently, [...]

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