Coaching Tip: The Business Book Gift

Image of girl in a library.The concept of the “pop by” gift is a well-known and personable way to reconnect with past clients, but it is not the most efficient use of your time when it comes to gifting key clients and prospects on a larger scale.

It’s also not the most considerate, depending on your clients’ schedule. How smoothly would your day go if you found yourself interrupted with an unscheduled (yet friendly) meeting?

In this article we’ll take a look at the “Business Book Gift” approach. We cover:

  • Overview of the process
  • How to send the business book gift
  • Recommended notes to attach to the gift
  • Why it makes for good follow-up alternatives
  • Alternatives to business books for a wide range of clients

Click here to read this coaching tip from My Real Helper:

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