Damage Control Communication with Clients

Image of radioactive warning sign.The majority of real estate transactions will have at least one moment when all parties worry the transaction will not close. Fortunately, most of these dark moments will resolve with a positive outcome. While you may know that from your extensive experience, your clients don’t typically have the same level of confidence. After all, this is a once-or-twice-a-decade experience for them.

How you communicate during tense moments in a transaction makes a big difference as to how your clients perceive your service. Whether the deal disintegrates or the closing wraps with a smile, you want your clients to feel you were engaged, sympathetic, and that the stakes were as high for you.

Here are a few tips to increase the odds of a happy ending [Click here to read the full article...]

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