Great Read Roundup: Innovation, Decisions, & Scams

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

Airbnb Has Started Building its Own Listings — Will Planning Cities Be Next?

(10 minute read)

Why it matters: How much do you know about Airbnb’s stealthy Samara initiative? From the article: “[Samara] claims it is an innovation and design studio that “generates new ideas and building products that serve the Airbnb community” and “explores new attitudes to sharing and trust.” But some say Samara is the leading edge of Airbnb’s next wave of disruptive innovation.

Before You Make an Emotional Decision, Ask Yourself These Four Questions

(8 minute read)

Why it matters: Emotional decision making can be hazardous in real estate. Learn all about the HALT method of identifying potentially poor decisions. From the piece: “This means regularly instating times in your day to ask yourself if you are: Hungry, Angry, Lonely, or Tired.” The article also gives you strategies for dealing with each situation.

3 Actions to Take After You Receive a Bogus Email

(5 minute video)

Why it matters: Be on the lookout for sophisticated scams designed to take advantage of real estate agents and their clients. In this short article by Graham Wood and accompanying video by broker Sam DeBord, learn how to protect yourself and what you should do if you suspect there’s a scam at work.

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