The Closing Word: Avidity

The Closing Word: AlacrityThis week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you an example of how to use it.

This week’s closing word:


Pronounced: (uh-VID-uh-tee)

a positive feeling of wanting to push ahead with something

From “People who like something a lot are avid, like avid fans of Batman who see every movie and collect every comic book. The noun form is avidity, which refers to this quality of being enthusiastic and eager. The word avidity is from the Latin aviditatem for “eagerness.” When starting a new project, like writing a story, most people dive in with avidity. When you feel avidity, you’re keen to do something — you really want to do it.”

“When we meet with clients, we try to foster their avidity for the upcoming move.”


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