This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you how to specifically implement it in business. A well-spoken, intelligent agent inspires confidence with clients and colleagues alike.
This week’s closing word: proprietary
Pronounced: (pro-PRY-uh-tare-ee)
Adjective:
1. Of or relating to an owner or ownership
2. (Of a product) marketed under and protected by a registered trade name
3. Behaving as if one were the owner of someone or something
Synonyms:
possessive – possessory – patent
NOTE: ”Proprietary” was one of the most looked-up business words online in 2012, according to Merriam-Webster.
Examples:
“Be wary of agents who tell you they have a proprietary process for marketing your home, especially when they won’t share it with you.”
“Some sellers still feel a touch proprietary about their old home, even after closing.”
