The Real Argument for Staging

Staged livingroom.The National Association of Realtors has just released their research report on home staging, and you’ll want to keep this 33-page page document handy the next time you have clients who balk at the idea of staging their home.

Some top-level findings from the report:

  • Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
  • Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
  • Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
  • Thirteen percent noted that they only staged homes that are difficult to sell.
  • The most common rooms that were staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent).
  • A median of 10 percent of respondents cited that buyers felt homes should look the way they were staged on TV shows.
  • Thirty-eight percent of respondents said that TV shows which displayed the buying process impacted their business.

Need to hit the highlights in a friend infographic? NAR has you covered. Here’s their highly-shareable take here:


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