Expired Scripts, Pricing Psychology, & Communication Plans

An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

Best Expired Listing Scripts & Objection Handlers 2019

(12 minute read)

Why it matters: Study this master’s class in working to land expired listings. Complete with example calls, video tutorials, and a list of 11 “objection handlers,” you will definitely convert more leads if you study these expert techniques.

How Should You Price Your Home? If It’s in One of These Places, Consider Pricing Just Below or Just Above the -0,000 or 5,000 Mark

(8 minute read)

Why it matters: Here’s an interesting data-driven look at how pricing your listing just above or just below certain round numbers may have a positive or negative effect on the final price. From the piece: “”Psychologists have found that people tend to think in round numbers,” said Redfin chief economist Daryl Fairweather. “When a home is priced just below a buyer’s round-number budget, buyers may feel like the asking price is a good deal. If a home is priced just above budget, buyers may be more likely to overlook the home or put in an offer below list price.”

A Communications Plan Helps Agents Deliver Value to Clients

(7 minute read)

Why it matters: Do you use a communication plan with your clients? If you’re not familiar with a communication plan, check out this 6-step process for ensuring you’re communicating clearly with your clients and meeting their expectations at every phase of the relationship.

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